Jason Cohen

Pretzels are one of the oldest snacks in the world: they’re classic, tried-and-true, and, if we’re being honest, in dire need of an update. Sure, they’ve been flavored with salts and seasonings, but other than that, there’s been no real shake up to the salty, golden, beloved pantry staple. The same story applies to most classic snacks, too: that’s where we come in.